Page 7 - FACETHETICS

Clinic Layout Rooms – reception, consult, Some tips for a successful practice
procedure, sterilization, store and rest room are
essential. Light music in reception will add to the Keeping clients satisfied. The best marketing tool is the word-of-
glamour and make the whole atmosphere very mouth. Happy clients come back and will also refer friends.
relaxing. The receptionist should have a uniform, Aesthetic set ups thrive on clean, safe and comfortable
should be charming, polite & well aware of clinic environments.
procedures. Magazines and adequate reading
material including any offers / discounts should be Clinics offering a wide range of services in one setting have a
displayed in the waiting area. distinct advantage over those who offer one or two types of
services. Clients prefer to have their hair, nails or face done in one
Reception An LCD screen with DVD playing the place, instead of going to different places.
actual treatments performed in the clinic will generate
more interest in the patients during their waiting time. Regular Staff training Key to good clinic management is to keep
This is perhaps the easiest way to inform your existing your team motivated by training them on regular basis.
patients of what you are offering and keep them
asking questions. A good tool to captivate audience Staff Incentives This would be a motivation to perform better and
and also ensures more comprehensive consultations. also keep a healthy attitude among staff. Appreciate their work
Remember to personalize your practice with human and praise them when they deserve.
touch, show your own videos, not the ones borrowed
from companies. Along with a good clinical setup, hard work, ethical and honest
practice and efficient services will definitely ensure success to
Treatment Rooms The consultation & treatment any practitioner.
rooms to be planned according to facilities. Each
room labeled separately. Laser rooms to be marked
with indicator light outside. Billing counter should be
separate from the product dispensing as well as the
enquiry section to avoid any confusion as well as
mistakes.

Insurance and the Law Though this may sound
inappropriate to some beginners, but having a full
insurance for all the equipments in the clinic makes
sense. Have a lawyer and a full time accountant for
the smooth functioning of the clinic. You need to be
aware of the liabilities that you and your business can
be subjected to as a result of accidents and botched
procedures (from rashes resulting from cosmetic
treatments to the first or second degree burns from
lasers). Check with your insurance company on
policies that can protect you and your business from
liability and lawsuits that may arise from customer
complaints.

The sign board outside the clinic should be attractive,
bright and not cluttered. Do not put all services on a
small board. Make the display interesting that it
compels the people to come in and visit the place.

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